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While many teams celebrate big wins by dumping a tub of Gatorade on their coach, it has become a tradition that the winner of the Duke's Mayo Bowl gets a mayonnaise bath. On the Wednesday's episode of New Heights, Kansas City Chiefs tight end Travis Kelce watched the video of West Virginia...

Winning a bowl game is one of the most exclusive annual honors in college football. This year, only 41 FBS coaches will have the chance to celebrate a bowl victory with their teams—but not all celebrations are created equally.  The Duke’s Mayo Bowl in Charlotte has started a unique—and very...

The bowl sponsorship is four years old — and thriving for Duke's Mayo. Read the full article from the Charlotte Business Journal here. 

“It’s mayo time!” That’s what fans attending Duke's Mayo Bowl proudly yelled before downing large squirts of the condiment before the North Carolina Tar Heels took on the West Virginia Mountaineers on Wednesday.  The reason for the shots? Well, for starters, Duke's Mayonnaise is the game's title sponsor.  Read the full article from...

To the surprise of absolutely no one, Wednesday’s Duke’s Mayo Bowl game featured a lot of mayonnaise. Honestly, we’d be disappointed if that wasn’t the case, but it’s still pretty gross. As North Carolina and West Virginia faced off in one of the most popular bowl games, ESPN broadcasters Matt Barrie and...

It's a college football bowl tradition that comes but once a year. We're not talking about the Rose Bowl, Orange Bowl, Sugar Bowl or any of college football's postseason aristocracy. We're talking about the Duke's Mayo Bowl in Charlotte, and the mayonnaise bath that has followed it for the last three seasons....

College bowl season comes with an odd grab-bag of games. Before the final four—and in years to come, final 12—teams fighting for a championship go to battle, a slew of other postseason matchups pit schools from different conferences up against each other in games that are usually at the very...

Everyone's favorite college football tradition is back: the Duke's Mayo Bowl bath. This time, it's West Virginia and North Carolina meeting up at Bank of America Stadium in Charlotte, N.C. Both teams are looking for their ninth win of the season. Along with a win comes the infamous mayo dump....

The Charlotte Sports Foundation (CSF) announced today the North Carolina Tar Heels and West Virginia Mountaineers will face off in the 22nd annual Duke’s Mayo Bowl. The game will be played on December 27th at 5:30 PM ET in Bank of America Stadium.  “We are excited to share the selection of North Carolina and West Virginia for...

Brand loyalty is an interesting phenomenon. Generational, cultural, and geographical lines have been drawn over decades, causing consumers to fervently choose between Coke or Pepsi, McDonald's or Wendy's, and Hostess or Little Debbie (or Tastykake if you're from Philadelphia). It may surprise some to learn that this brand loyalty is...

Duke’s Mayonnaise is a beloved condiment in the South. The fans are a loyal bunch, a fact that was only reiterated on Friday when a tattoo shop in Richmond, Virginia inked the most dedicated of the pack with tributes to the brand. These fans and their families gathered in Yellow...

When Zelda Robinson got a call from her grandson saying he had entered the pair into a mayonnaise content, she assumed the grand prize would be a ball cap. A T-shirt at most.  The 84-year-old didn't think she would be traveling from her Alabama home to Richmond to receive a...