How Duke's Mayo Became The Go-To Condiment In The South

Brand loyalty is an interesting phenomenon. Generational, cultural, and geographical lines have been drawn over decades, causing consumers to fervently choose between Coke or Pepsi, McDonald's or Wendy's, and Hostess or Little Debbie (or Tastykake if you're from Philadelphia). It may surprise some to learn that this brand loyalty is readily apparent in the mayonnaise industry. While some Northerners may be deciding between Hellman's or Kraft, in the Southern United States, the choice is simple: Duke's Mayo.

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