Duke’s Mayonnaise is a beloved condiment in the South. The fans are a loyal bunch, a fact that was only reiterated on Friday when a tattoo shop in Richmond, Virginia inked the most dedicated of the pack with tributes to the brand. These fans and their families gathered in Yellow Bird Tattoo to make a permanent commitment to Duke’s Mayo.
This is the second year Duke’s has partnered with Yellow Bird Tattoo to provide free tattoos to loyal customers. Last year, they held a flash tattoo pop-up where 75 people were inked over the course of a day. This time around, Duke’s took a more intimate approach.