Bowl season means unique sponsorships, and there is no game that integrates its sponsor better than the Duke’s Mayo Bowl. On Friday, as Maryland and NC State battled in Charlotte, a variety of mayo-themed content went viral.
First, Duke’s Mayo introduced the official mascot of the bowl game, Tubby, a giant jar of mayonnaise.
The social media accounts got involved. In honor of the Mayo Bowl, Taylor Smyth, who runs the Maryland Twitter account, ate mayo in different ways as the original tweet got more and more likes.
Read the full article from Sports Illustrated here.