RICHMOND, VA, APRIL 27, 2022 --  Duke's Mayonnaise is partnering with Yellow Bird Tattoo to offer free mayo-themed tattoos on Friday, May 13th, at the shop's Main Street location. The event will run from 12-8 p.m. on an appointment basis, where attendees can choose from small to medium-sized pre-drawn flash to display their love of Duke’s forever. 

Richmond ranks No.3 in the U.S. for most tattoos, making it the most tattooed city within Duke's core market (i.e., the southeast). Likewise, the city houses a vibrant culinary scene with an affinity for tattoo art. This pop-up celebrates the intersections of Richmond culture, inviting fans to commemorate their Duke's love while experiencing the 100-yr-old brand in a new, fun, and modern way.

“Duke’s is a cult brand due to consumers’ extreme passion for it. From using the jars as wedding centerpieces, to urns and tattoos,” said Rebecca Lupesco, Duke’s Brand Manager of Mayohem. “We’re here to reward that passion and as a fun bonus, maybe become the most tattooed mayo brand in the world.”

Yellow Bird opened up shop in 2016, building on the simple ideology of good tattoos for good people. The shop specializes in traditional tattooing, with each artist bringing a unique style and approach. The flash showcases diverse options, ranging from sassy deviled eggs to a rose adorned Duke’s jar. 

"We couldn't be more excited for people to see what we have planned," said Joseph Fessman, owner of Yellow Bird. "We tried to push the envelope while honoring the bold, southern, and fun spirit of Duke's." 

Space is limited, and appointments will be taken on a first-come, first-served basis with a waitlist to follow. To grab a spot, please email Yellow Bird at BOOKYBT@gmail.com with the subject, “Duke’s Event.” Although the event is free, everyone is encouraged to tip. Wearing masks will be required. For more information, visit Duke's tattoo Instagram or Yellow Bird's Instagram, where they plan to tease out designs over the next month. 

Duke’s Mayonnaise was created in 1917 in Greenville, S.C. by Eugenia Duke. For over 100 years, Duke's has been adding southern flavors to make good things better. In addition to the flagship mayonnaise, which is still made according to its female founder's original recipe, Duke's offers light, olive oil, and flavored mayonnaises, tartar sauce, sandwich relish and regionally inspired Duke's Southern Sauces, dressings, and mustards. Duke's is the Official Condiment of the Tailgate and title sponsor of the Duke's Mayo Classic & Duke's Mayo Bowl. For more information, visit dukesmayo.com or follow @dukes_mayonnaise on Instagram. Duke’s Mayonnaise is owned by Sauer Brands, Inc.

Yellow Bird Tattoo, once named Old Soul, was opened in 2016 by Joseph Fessman. Located in downtown Richmond, its goal is to continue to revive the past while maintaining the standards of today's industry. The shop specializes in traditional tattoos/piercings, but they also work in Japanese, black and grey, portraiture, realism, thin lined, and color tattoos.