South Carolina’s Shane Beamer gets his mayonnaise bath after Gamecocks win Duke’s Mayo Bowl

So far this college football bowl season, we have seen a winning coach get showered with french fries, a fitting celebration of Wyoming’s Famous Idaho Potato Bowl triumph:

And on Wednesday night, Clemson Coach Dabo Swinney was showered with tangy orange crackers after his Tigers defeated Iowa State in the Cheez-It Bowl:

But on Thursday afternoon, we saw a similarly on-brand victory celebration that, for some, went well beyond the bounds of human decency. You see, the two head coaches in the Duke’s Mayo Bowl had promised that they would submit themselves to a shower of the game sponsor’s signature product should their team win. And after South Carolina beat North Carolina, 38-21, in Charlotte, Gamecocks Coach Shane Beamer (somewhat reluctantly) lived up to his word.

Read more from the Washington Post here.